Embrace new technologies that will bring clients through your door

Insights from Halstead Property CEO Diane Ramirez

Halstead Property CEO Diane Ramirez has seen real estate brokerage evolve from the days when your sphere of influence was your Rolodex and your territory was in a 20-block radius, to a world where technologies like social media, video and drone photography are part of the broker and agent tool chest. Ramirez’s New York City-based company has 29 offices serving the tri-state area, and 27 are storefronts — making interactive touch-screen displays an ideal way to bring consumers up to the window and interact with agents. “Before you know it, they’re in our door,” she says.


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