The owners of a large Boston-based brokerage, Re/Max Prestige, have abruptly ended the firm's affiliation with franchisor Re/Max Holdings, rebranding their 14 offices and 280 agents as Laer Realty Partners. Announced today, the launch of the new, independent brand -- Laer is an acronym for "Local Agents, Extraordinary Results" -- by owners Stacey Alcorn and Andrew Armata caught both agents and the Re/Max franchise region owner by surprise. Alcorn and Armata, who bought Re/Max Prestige in 2000, want to expand the brokerage throughout New England -- something they couldn't do as a Re/Max affiliate because of competition restrictions set by the management of Re/Max's New England master franchise region, Alcorn said. Alcorn, who called Re/Max founder and Chairman Dave Liniger a pers...
Mar 27, 2014 by Paul Hagey
Apr 14, 2014 by Paul Hagey