Redfin co-founder David Eraker has launched another Seattle-based real estate brokerage with a heavy emphasis on technology, this time focused exclusively on sellers. Surefield is a full-service brokerage, but its virtual tour technology -- which uses digital cameras and laser scanners to build a virtual model allowing house hunters to navigate a property inside and out from their computers -- is its main value proposition, Eraker said. The same technology will construct two-dimensional floor plans to accompany the virtual tours. David Eraker Eraker, who serves as the new firm's CEO, hopes sellers will see Surefield's technology as a marketing edge and engage the brokerage. He said the quality of its virtual tours will help draw more prospective homebuyers to its sellers' homes,...
Dec 11, 2013 by Teke Wiggin
Jan 16, 2014 by Teke Wiggin