Marketing ad campaign suggests homebuyers will be sorry if they use another app

Ads play up pitfalls of inaccurate, stale listing data
Published on May 12, 2014

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by CareyBot continues to drive home the importance of accurate and fresh listings data in a new national consumer marketing campaign, “Accuracy Matters,” released today. Evolving the theme has emphasized in its “Find It First” ads, the “Accuracy Matters” campaign ...