Marketing

Realtor.com ad campaign suggests homebuyers will be sorry if they use another app

Ads play up pitfalls of inaccurate, stale listing data

Realtor.com continues to drive home the importance of accurate and fresh listings data in a new national consumer marketing campaign, "Accuracy Matters," released today.Evolving the theme realtor.com has emphasized in its "Find It First" ads, the "Accuracy Matters" campaign includes two new whimsical 30-second TV spots that emphasize the portal's claims to superior data accuracy."Doghouse Architects," one of two new realtor.com TV spots released today as part of its new "Accuracy Matters" marketing campaign.Thanks to its relationship with the National Association of Realtors, realtor.com receives listings directly from more than 800 multiple listing services across the U.S. In some markets, competitors like Zillow and Trulia get listings from a variety of sources.Although ads don't specifically mention the source of realtor.com listings, they are designed to drive home to consumers that using other sites that don't get direct MLS feeds can lead them down frustrating d...

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