Search has changed a lot since Google launched a major change in its search engine in 2013 called Hummingbird. So how's a broker or agent supposed to compete with the giant listing portals on SEO? By writing about local places and events -- neighborhoods, buildings, complexes, holidays and festivals -- that will bring consumers to your blog, says Market Leader's Nikesh Parekh, executive vice president, product and strategy for SaaS and performance marketing. "I think the challenge is both SEO and blogging is either expensive or time-intensive," Parakh says. "So I think if you don't have time and you have money, you may be better off to buy leads. But just make sure your profiles are updated on LinkedIn, ActiveRain, Zillow, Trulia, realtor.com and anyplace else consumers are searchin...
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