Technology

Agents risk ‘offending the homebuyer’ by suggesting another school district

NAR data shows buyers who want to be near top-rated schools unwilling to compromise

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WASHINGTON -- Homebuyers who want to live in a certain school district are generally so unwilling to compromise on the matter that agents who suggest homes outside that district risk "offending the homebuyer," according to Lawrence Yun, the National Association of Realtors' chief economist. “As a Realtor you should not bother to say, 'Well, there's a larger home in another district,' " Yun said, when moderating a panel on commute costs at NAR's midyear conference. "By saying that, you may actually be offending the homebuyer." Yun based his recommendation on NAR's recent finding that only 2 percent of buyers make compromises on distance from schools, and 3 percent on quality of schools. Reports from agents around the country also seem to back up Yun's recommendation. Agents say that consumers' preoccupation with online school data has made it increasingly difficult to get buyers to consider listings served by schools that don’t boast top school ratings or scores. The ...