How real estate companies can take a page from Silicon Valley ‘growth hacking’ book

'The Lean Entrepreneur' author Patrick Vlaskovits coming to Real Estate Connect San Francisco

We interviewed Patrick Vlaskovits, New York Times best-selling co-author of “The Lean Entrepreneur,” about the trends he sees looming that will reshape our economy and world, and what those trends mean for the real estate industry.

Patrick Vlaskovits

Patrick Vlaskovits

Vlaskovits will be speaking at Real Estate Connect San Francisco on July 16, 2014, on the topic of growth hacking, a new approach to marketing and growth used by the top companies in Silicon Valley. Learn more about Patrick at http://www.inman.com/speakers/patrick-vlaskovits/.

The_Lean_Entrepreneur

Inman: What’s the most disruptive force changing the economy and consumer behavior and why?

PV: My sense is that ARM + Android is a majorly disruptive force driving a lot of tech innovation. With inexpensive performance processors mated to a “free” OS, we’re going to see a lot of devices become “smart” in the next few years.

Inman: Every day there are more services described as “Uber for X.” Do you think this trend will continue? If so, what’s next? If no, why not?

PV: In a hyperconnected world, trends around significantly better resource allocation and utilization business models will continue to grow.

Inman: What’s the one trend you’re keeping an eye on for 2015 and why?

PV: Consumer hardware leveraging ARM+Android.

Inman: What is the one thing real estate needs to do to innovate on the consumer experience?

PV: Innovation and a poor economy are rapidly changing work/life patterns that have held steady for the last 30 years or so — real estate will win when they figure out how to accommodate these fundamental changes. Breather.com seems to be doing that.

Inman: What’s the most important takeaway of your talk at Real Estate Connect?

PV: Innovative products are harder to sell, not easier. A marketing message without context and without the appropriate medium is worthless. Finding new mediums for your message is a must if your product is innovative.


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