Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner. Rob Feldman thought he could drum up leads by canvassing his community. But there was a problem: The bylaws of his homeowner association forbid solicitation.So Feldman, an agent who lives in a Henderson, Nevada,  senior community, Sun City Anthem, decided to let his dog do the job for him.Feldman has enlisted his Airedale terrier, Chloe, as a marketing vehicle, strutting her around in a vest full of business cards to reel in dog-loving leads.“Everybody loves to come to a dog and say, ‘What a cute dog.’ And then when they see the vest they say, ...