Marketing

Real estate agent also scooping up leads when he walks the dog

Terrier totes business cards and breaks the ice with residents of senior community where soliciting is banned

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This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner.  Rob Feldman thought he could drum up leads by canvassing his community. But there was a problem: The bylaws of his homeowner association forbid solicitation. So Feldman, an agent who lives in a Henderson, Nevada,  senior community, Sun City Anthem, decided to let his dog do the job for him. Feldman has enlisted his Airedale terrier, Chloe, as a marketing vehicle, strutting her around in a vest full of business cards to reel in dog-loving leads. “Everybody loves to come to a dog and say, ‘What a cute dog.’ And then when they see the vest they say, ‘How interesting,’ and then I give them my card and my flier,” Feldman said. Feldman, who is building a “senior adult communities and lifestyles” team for Realty One Group, has the communi...