Planwise, a real estate startup that helps consumers gauge how a home purchase would fit into their financial lives, is pivoting to focus on integrating mortgage lenders into a consumer's home search experience. Planwise originally launched as a financial planning service to help individuals visualize, via real-life scenarios, how major life events would affect their financial future. Now, the startup will open up its home affordability tool to mortgage lenders who will power mortgage estimates within Planwise for consumers, Planwise CEO Vincent Turner told Inman News. "Zillow and Trulia do a poor job of monetizing the mortgage potential for the traffic they already get," Turner said. That's where he sees an opportunity for Planwise to partner with lenders and real estate firm...
Jan 22, 2014 by Inman
Aug 21, 2013 by Paul Hagey