Sotheby's International Realty, Realogy's luxury brand with a presence in 54 countries, has launched a global referral network that automatically translates its referrals into the applicable languages, currencies and measurement units for each of the firm's 700 offices around the world. The platform, which is powered by real estate tech firm Immobel, also gives Sotheby's International Realty's corporate office an at-a-glance view of all the referrals in its network at any one time, Jay Lanigan, the brand's director of referrals, told Inman News. In addition, the new referral platform allows the brand to retire paper from its referral process, Lanigan said. "We literally used to handle faxes and paper referral forms," Lanigan said. "It was a paper process." The brand, which has...
Mar 5, 2014 by Paul Hagey
Jan 30, 2014 by Inman