Marketing

Brokerage, franchise execs think their brands still trump national portals

Imprev poll sheds light on how brands are viewed and managed
Published on Jul 14, 2014

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by CareyBot

Despite the millions of dollars that Zillow, Trulia and realtor.com are spending to get consumers to pay attention to their brands this year, brokerage and franchise execs think their local brands still rule. That’s according to results of real estate ...

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