Phoenix-based DPR Realty LLC is now sending its listings directly to Zillow under the portal's Pro for Brokers program. In exchange for the direct feed, the 1,200-agent brokerage gets its logo and a linkback on property detail pages of listings it represents, prominent placement of its listing agents’ contact info next to their listings on the portal. It also gets enhanced reporting and access to Zillow’s contact management platform as a member of the program. Zillow had previously announced in 2012 that DPR Realty would participate in the Pro for Brokers program. The firm didn't actually sign the contract until this year, Zillow spokeswoman Amanda Woolley told Inman News. “We look forward to this new, productive partnership with Zillow that will help keep DPR agents and br...
May 1, 2014 by Paul Hagey
Jul 10, 2014 by Andrea V. Brambila