Marketing

Innovation is not enough: how consumers find out about your business matters

Insights from author Patrick Vlaskovits: 'Hope is not a strategy'
Published on Jul 16, 2014

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by CareyBot

SAN FRANCISCO — Here’s an unsettling truth: Most innovation fails. Having a good idea is no guarantee of success. But┬áPatrick Vlaskovits has one piece of advice that may help: The medium is the message. “How your customers find out about ...

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