SAN FRANCISCO -- To hear Guy Kawasaki tell it, the art of enchantment -- changing people's hearts, minds and actions -- begins with a smile and, occasionally, ends with a bit of charming groveling. Guy Kawasaki Kawasaki would know. As the former chief evangelist of Apple, author of 12 books and current chief evangelist of graphic design firm Canva, he enchants people for a living. At Real Estate Connect today, he laid out 10 tips for real estate pros and businesses to win over their customers. 1. Make a Duchenne smile. Named after a French neurologist, a Duchenne smile engages the muscles around both the eyes and mouth, not just the mouth. How can you tell if someone has a great smile? Look for crow's feet, Kawasaki said. No more Botox, he told attendees. "Ladies in the audien...
Jul 11, 2014 by Teresa Boardman
Apr 21, 2014 by Inman