Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

SAN FRANCISCO -- How do you make a good real estate website great?Real estate design and marketing consulting firm 1000watt took that challenge on for San Diego-based brokerage Willis Allen Real Estate during a 24-hour revamp at Real Estate Connect.The result, unveiled on the Connect stage today, is a sleek, fully redesigned site featuring responsive design, full-bleed photography and a streamlined presentation of the firm's 100-year-old story.Some of the highlights of the redesign include a simplified home page featuring just a photo and a home search bar, a design that will adapt to fit a screen of any size, and a new tagline and clear brand identity.Bud Clark, Willis Allen's managing broker, wanted a modern fresh site but wasn't sure what direction to go.What goes in...