Trulia sourcing listings directly from more than 12,000 brokerages

Bypassing third parties, portal getting more listings directly from brokerages, MLSs

Trulia says it’s now getting listings from more than 12,000 brokerages across the U.S. either directly or through agreements with multiple listing services that allow listings to be refreshed as frequently as every eight minutes.

The San Francisco-based portal gets direct feeds from more than 80 MLSs, including two of the largest in the country, Arizona Regional MLS and My Florida Regional MLS. Most of those feeds require brokers to “opt in” to send their listings to Trulia.

Data image via Shutterstock.
Data image via Shutterstock.

Trulia also gets feeds directly from brokers under its 2-year-old Trulia Broker Program. In that program, brokerages negotiate their own license agreements with the portal.

Currently, more than 3,000 brokerages are participating in the Trulia Broker Program, Trulia spokesman Matt Flegal told Inman News.

Trulia and Zillow have been working to reduce their reliance on third-party listing syndicators like ListHub and Point2 to increase the accuracy and freshness of listings on the sites.

Realtor.com, which, thanks to ties to the National Association of Realtors, receives listings directly from most of the nation’s more than 800 MLSs, has made accuracy the centerpiece of a national advertising campaign that’s being amplified by NAR.

Trulia launched its MLS-focused “Data Connect” program in October. When MLSs feed Trulia listings directly, their member brokerages receive increased branding on their agents’ Trulia profiles, in lead emails to consumers and in Trulia’s agent directory.

“Trulia Data Connect enables us to work in partnership with brokers and MLSs to support the broker’s choice in determining where and how they want to market their listings,” said Alon Chaver, vice president of industry services at trulia, in a statement.

Zillow announced today that close to 2,000 brokerages are now sending feeds to it directly under its Zillow Pro for Brokers program.

That total does not include those brokerages providing a direct feed to Zillow through the portal’s 2-year-old MLS-focused listing program, Zillow Partnership Program. Zillow has not revealed how many MLSs are in the program.


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