SmartZip Analytics Inc., maker of a predictive analytics tool that helps real estate pros target their marketing to homeowners who may be likely to sell soon, has raised $12 million in a Series B funding round. The Pleasanton, California-based firm, a member of the 2014 class of National Association of Realtors’ REach tech accelerator program, says it will use the funds to "aggressively" expand its sales and marketing and begin to adapt its products to other verticals. The round was led by Houston-based Crest Capital Ventures with participation from existing investors Claremont Creek Ventures and Intel Capital. SmartZip's SmartTargeting predictive marketing platform helps brokers and agents identify potential home sellers by analyzing more than 250 home, neighborhood, owner and...
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