Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients. 1. The No. 1 way agents lose listings Are you paying for Facebook ads, SEO, or featured listings on realtor.com, Trulia or Zillow? Are you sending out “Just Listed” or “Just Sold” cards? Do you call on owners of expired and for-sale-by-owner listings? Each of these activities can be important ways to market your business, yet the most important strategy is usually the most ignored: staying in regular personal contact with past clients. The typical person knows 12 people who hold real estate licenses. Research shows that most people list with the agent with whom...
Jul 14, 2014 by Bernice Ross
Jul 7, 2014 by Bernice Ross