Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Tuesday and tag it with #madREskillz for a chance to become our next winner. Once upon a time, a real estate agent discovered a coconut at his door. “What a pleasant surprise,” thought the agent. “The next time I have a crippling hangover, maybe this will help.”But when the agent cracked the coconut open after a night of merrymaking, he felt wronged: There was no coconut water inside. The coconut was the centerpiece of a marketing campaign by a Del Mar, California-based real estate marketing firm, Lyra : Sold.Lyra designs "lifestyle-property" films, websites and social advertising campaigns for top producin...