Technology

App aimed at boosting traffic to agent and broker websites debuts

WebsiteBox says tool can identify overlooked keywords, gauge effectiveness of SEO strategies

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Real estate startup WebsiteBox is now offering its agent and broker website customers an app designed to help them improve their rankings in search engine results and thereby boost their traffic. Launched in January 2013, the Toronto-based company provides mobile-optimized websites to real estate pros for a one-time fee of $99 and offers add-ons for $99 each. Add-ons include a Craigslist ad-building app, email marketing, and a lead capture system. WebsiteBox also began offering a live chat tool in February using a "freemium" model. Now, the startup has rolled out a search engine optimization app for $99 that will offer agents keyword suggestions and help agents understand how their websites rank against competing websites, the company said. "When it comes to understanding SEO practices, many Realtors don’t know where to start. The website needs to have more than just pretty pictures," said WebsiteBox CEO Peyman Aleagha in a statement. "The SEO app is an additional too...