Real Estate Connect is always packed with great information, leading-edge technology, plus a wealth of innovative strategies to grow your business. Simply making a few minor changes in what you do can often lead to great results. 1. Insider tips from Redfin Glenn Kelman, the CEO of Redfin, shared some ideas and tools that have worked well for his company. First, if you want to attract listing consultation appointments, include your address on your photos, videos and other communications. If you want to improve your audience engagement by 25 percent from your agent reviews, ask a question. 2. Increase your lead conversion by 16 percent Does your headshot really make a difference to your business? Kelman displayed a series of Redfin’s professionally photographed agent headshots. ...