How to make your brand relevant to consumers

Insights from leaders of Century 21, ERA Real Estate, Hilton & Hyland, and McGuire Real Estate
Published on Aug 19, 2014

What brands do consumers really care about? How do you make your brand relevant? Some real estate heavy hitters with some major league brands -- Gary Gold of Hilton & Hyland, Charles Moore of McGuire Real Estate, Bev Thorne of Century 21 Real Estate, and Charlie Young of ERA Real Estate -- spill their guts about brands for Jennifer Berman Holt....