How to make your brand relevant to consumers

Insights from leaders of Century 21, ERA Real Estate, Hilton & Hyland, and McGuire Real Estate

What brands do consumers really care about? How do you make your brand relevant? Some real estate heavy hitters with some major league brands — Gary Gold of Hilton & Hyland, Charles Moore of McGuire Real Estate, Bev Thorne of Century 21 Real Estate, and Charlie Young of ERA Real Estate — spill their guts about brands for Jennifer Berman Holt.


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