Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Real estate agents have a better chance of pitching themselves to potential clients in person if they're easy to find online, data from search giant Google shows.Half of prospective homebuyers  get serious about looking for a home 6 to 12 months before buying, and about three-quarters start within a year of the purchase, according to a consumer survey Google conducted in April.Of those prospective homebuyers, 2 in 3 said they research agents "extensively" online before working with them, the search giant said in an article detailing its findings."It’s no surprise that people devote a lot of time and research to buying a home -- it’s a major life event," Google analysts said. "On top of that, it’s likely to happen around other significant moments. For example, people se...