Amid concern over the potential safety risks of “showings on demand,” the mobile app Curb Call is now offering an add-on feature to broker subscribers that will verify the identity of consumers who request showings through the app. Curb Call CEO Seth Siegler said that he believes his company's app -- which lets consumers use their smartphones to request immediate showings from nearby agents -- already generates safer leads than some traditional sources like open houses and “sign calls.” But “if we can make Curb Call hands down the safest way to get a showing lead, then we’re going to do it," he said. Curb Call is providing the feature through a partnership with the identity verification service IDology. For markets where a broker has paid for the feature, buyers u...
Jul 1, 2014 by Teke Wiggin
Aug 22, 2014 by J. Philip Faranda