Yes, building a story into a listing video is a good idea. But the film still needs to spotlight the physical home, right?
Not always, by PlatinumHD PropVid’s reckoning. The Australian company has produced a number of shareable listing videos that spend little — if any — time showcasing actual houses. Depending on your sensibilities, the results can be anything from tear-jerking to terrifying.
“It’s perfect…” isn’t about showcasing soaring ceilings and fine finishes. It’s about cuddling. (A more traditional video accompanies the Houlihan Lawrence listing on the brokerage’s website.)
In a “A Boy and His Dad,” a father and son jet ski and powerboat. Like “It’s perfect …,” the goal is to capture the lifestyle offered by the listing, which is also marketed with a more traditional video on the Houlihan Lawrence website.
In “Zombie Open Home,” PlatinumHD demonstrates its full range, portraying the gory massacre of zombies exiting an Australian property known as Rumble Castle (brokerage Harcourts M1 also employed this more traditional listing video to market to buyers who are not fans of George Romero).