Real estate website provider Placester has slashed the cost of its agent websites to compete on price with the cheapest products available to real estate professionals.

Placester-powered websites feature responsive, customizable designs, Internet data exchange (IDX) and social media integration, blogging capability, phone and email support, and lead capture functionality.

The company announced today that it’s reduced the monthly rate of its agent websites to $10 from $45. (It also briefly charged $25 a month as part of a sales promotion.)

Placester cast the new pricing model as a challenge to, in the words of CEO Matt Barba, the “real estate technology model” of third-party listing portals like Zillow, which “have thrust themselves between agents and brokers and the consumers they’re trying to reach.”

The first step to bridging that gap, Barba said, is for agents to build their own websites.

Placester may be challenging Zillow’s relationship with consumers, but it’s also challenging Zillow’s agent website product, which, at $10 a month, costs the same as Placester’s (and would also seem to advance the cause that Placester is championing).

WebsiteBox provides another product that falls into Placester’s general price range. The company offers websites for a one-time fee of $99 with the option of purchasing add-ons for an additional $99 each.

Placester said it supports IDX search and data for over 95 percent of MLSs in the United States, representing nearly 1 million agents.

“We strongly believe this is what it should cost to build and run a quality real estate website,” said Barba. “Anyone charging more doesn’t have the best interests of real estate agents in mind.”

Placester’s price cut comes shortly after the company introduced a revamped version of its website that it claims an agent can set up in five minutes.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription