About 10 years ago, loan officer Lindsay Moss-Frangie joined a large Atlanta mortgage broker that built its business on performing no-closing-cost loans — but soon, the company reached a dead end.

“Over the years, as the rates dropped, I refinanced them for free,” Moss-Frangie said of her former customers. “Once they got down to 3.25, 3.3., 3.625 [percent], those people were already set and weren’t going to do any more business unless they were looking to buy.”

Lindsay Moss-Frangie

Lindsay Moss-Frangie

According to the Mortgage Bankers Association, loan originators had a dismal 2014, as the refi market dried up and the purchase market remained “moribund.” However, a drop in interest rates should spur more activity and make housing more affordable, even without home prices falling, the association recently said.

With refi business drying up, “I realized I had to get into the buyer’s market,” Moss-Frangie said. “I had to get into Realtors’ offices and give them a benefit.”

So Moss-Frangie turned to Listing Booster, an automated real estate and mortgage marketing engine for loan officers and real estate agents. She recently spoke to the National Real Estate Post, a Web-based video show for real estate professionals that endorses the product, about how she used it to move from refinances to repurchases.

Listing Booster, a registered trademark of HomesByLister.com, offers a co-branded property marketing system for real estate agents, brokers, mortgage lenders, banks, loan officers, and other real estate professionals and entities. Services include dedicated property websites, virtual tours, mobile device pages, mobile applications, property text messaging, social media posting, print fliers, electronic open-house registers and consumer follow-up campaigns.

A chance letter Moss-Frangie received from an agent offering to list her house led her to a Keller Williams brokerage, where she demonstrated the system for which she paid a $12 per month subscription fee.

“They loved it. It’s been a great relationship ever since,” Moss-Frangie said, adding that this brokerage listed 11 properties and obtained 78 leads after using the service.

She said that in an average month, she does about $2 million in business. Her purchase-to-refi ratio is now 70-30 percent.

Email Amy Swinderman.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription