Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

The pitch

Streak is a CRM built for and used directly in Gmail.

Type of Software: CRM
Platform(s): Desktop browsers; iOS
Ideal for: Agents, teams already using Gmail and familiar with Google software

Top selling points:

  1. Gmail integration. Streak’s blending with Gmail’s intrinsic functionality strengthens the willingness to use it and eases the learning curve. Streak’s value to your business increases with every email you send and receive.
  2. Always on. If you’re a Gmail user, your CRM is always on, ready to power sales. Streak is not overly intrusive. Users can quickly switch in and out of its features. Personal messaging isn’t encumbered with sales efforts.
  3. Saved filters. As your email threads grow, Streak makes it more powerful. Custom designed filters can sort contacts by “Last Date Reached,” “Previous Seller,” or “Closed in 2015.” When saved, each filter becomes another view into your sales pipeline.

Things to consider:

  1. Google-heavy. Outlook users and less Web tech-savvy agents on your team may not grasp Google’s interface sensibilities, from which everything in Streak is derived. Definitely a niche product.

The close

So much business begins and ends in our inboxes. Yet we treat email as a go-between, a conduit between contacts and CRMs. Streak cuts that connection by combining the two, and fans of Google-driven productivity will immediately recognize its benefits.

A primary advantage to implementing Streak is fast agent adoption. Busy agents won’t have training sessions to endure or support lines to wait on. There isn’t a large enterprise system to install. A mass import of contacts isn’t needed; everything is pulled from your existing inbox.

A contact’s lead status is determined by labels you create. Is that person a hot lead or an eight-month follow-up? An active client?

Clicking icons next to names in your inbox presents an in-window record with contacts pertinent info, such as the entire email history, phone numbers, lead rating or whatever field type you include.

With categories established, Streak deposits incoming messages accordingly. Every email conversation with a contact gets bundled with their record, so contact history is at the ready. Records, or “Boxes,” can be shared and controlled among team members.

Streak’s color-coded categorization first appears jarring. Once your eyes settle, it’s a terrific way to sort priorities. In seconds you know whom to contact today or how much commission a sale will generate.

Agents will be interested in Streak’s mass email capability. Every member within a category can be contacted simultaneously, however, it arrives as an individual message.

Because the message originated from your Gmail account, it hits their inbox cleanly, with personalization. It also becomes permanently part of that Box.

Attachments get associated with Boxes automatically, and removed from the email for access outside of the message. You can upload files directly, as well.

Streak makes sales personal, for both users and customers. I believe agents benefit from its ease of implementation, flexibility and leveraging customer data usually left buried in email.

Do you use Streak — and what do you think? Leave a comment and let us know!

Do you have a product for our tech expert to review? Email Craig Rowe.

Inman Connect San Francisco is right around the corner — register now and save $200!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription