Technology

AdWerx offers mobile digital advertising option for real estate agents

Facebook and other popular apps can now feature location-specific agent ads

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Takeaways:

  • AdWerx will expand digital offerings to allow real estate agents to advertise on mobile devices.
  • AdWerx mobile targeted advertising uses ZIP code targeting to get agents’ brands and faces in front of the audience that is the most valuable to them.
  • ZIP codes are limited to five agents.

AdWerx announced on Wednesday that it is expanding its digital advertising offering to agents to include mobile advertisements, such as those on Facebook and other popular apps.

As the provider of localized advertising to more than 20,000 agents throughout the nation, AdWerx is expecting this new offering to sell out in some of the more popular regions of the country.

The company launched its targeted digital advertisement product for websites in 2013 using the retargeting, or remarketing, strategy to pinpoint consumers who were close to the buying process.

Because of the growing number of people using mobile apps to search instead of a desktop or laptop, the new product offering is slated to help agents touch consumers on all devices. Besides the obvious shift, there’s not much different about this new offering compared to the one launched last year.

AdWerx mobile targeted advertising uses ZIP code targeting to get agents’ brands and faces in front of the audience that is the most valuable to them. And in order to not pin agents against one another in a specific area, the ZIP codes are limited to five agents.

AdWerx Mobile Dashboard

AdWerx Mobile Dashboard

The difference? The product runs about $99 a month for agents instead of the Web-based campaigns that run $49 a month. Agents can snag a 20 percent lower rate by purchasing an annual mobile advertising campaign.

The product includes several different components, including standard animated ads with three different frames, Facebook mobile news feed branding ads, device optimization for Android and Apple iOS, consistent ad designs for desktop and mobile, and access to mobile advertising inventory.

AdWerx works with some real estate firms to offer a more comprehensive program and discount to its agents. This option provides firms and its agents with a branded portal with access to low-cost digital advertising.

The portal features data integration, webinars and training, priority access to areas that are already sold out or saturated, and the ability to be the first to test out new and upcoming product offerings.

Email Kimberly Manning.