- Ad-blocking software is becoming increasingly popular.
- It’s estimated to cost publishers about $22 billion in 2015.
- Greek Internet visitors use ad-blocking software most, and China visitors the least. U.S. users are somewhere in the middle.
Online advertising has only become more ubiquitous as the years go by — to the point that many users find it obnoxious. So it’s not remotely surprising that the use of ad-blocking software is on the rise (about 198 million people on the planet use it, a 41 percent increase from last year).
That’s much to the chagrin of publishers, who lose money when consumers block ads. (It’s estimated to cost publishers about $22 billion in 2015.)
Still, it hasn’t quite caught fire in the U.S., which is somewhere in between Greece (highest users) and China (lowest users) of such software.
You will find more statistics at Statista.