Here were the most popular stories on Inman this past week:

stockphoto mania / Shutterstock.com

stockphoto mania / Shutterstock.com

10. Do you know the difference between “have-to” and “want-to” sellers, and do you know how to treat each type?

 

Matej Kastelic / Shutterstock.com

Matej Kastelic / Shutterstock.com

9. Here’s a marketing plan that should increase your ROI for as little as $315 a month.

 

Ciprian Stremtan / Shutterstock.com

Ciprian Stremtan / Shutterstock.com

8. Sure, technology works for lead generation — but sometimes you can use technology for something even better.

 

Studio 37 / Shutterstock.com

Studio 37 / Shutterstock.com

7. The San Francisco Association of Realtors has launched a “lite” listing service, allowing agents to enter a listing in as little as four minutes.

 

MJTH / Shutterstock.com

MJTH / Shutterstock.com

6. Not all technology is going to work for every agent or broker — and there’s no need to take offense if someone isn’t interested in a “game-changing” product.

 

f11photo / Shutterstock.com

f11photo / Shutterstock.com

5. Two Colorado MLSs have just teamed up to create a public-facing site for their listingsand so far, they’re pleased with the results.

 

miroslavmisiura / Shutterstock.com

miroslavmisiura / Shutterstock.com

4. Zillow’s been testing a program that should convert more than 26 percent of Zillow leads into conversations. It’s called “Premier Agent Assist,” and it could significantly boost user ROI.

 

Corepics VOF / Shutterstock.com

Corepics VOF / Shutterstock.com

3. Even though some in the industry think you haven’t made it until you’ve formed a team, for some agents, going it alone might be the most lucrative plan.

 

Abigail Keenan / Unsplash.com

Abigail Keenan / Unsplash.com

2. There are specific things millennials want from real estate agents. We collected 11 of them and illustrated them appropriately.

 

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1. An industry pulse-check shows that real estate’s biggest problem lies within.

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