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One real estate agent tries out Instagram on a whim and ends up netting $700,000 in sales and two referrals.

Another knows she is underinvesting in search engine ads but won’t formulate a digital marketing plan.

A third invests hours a week in content marketing to boost search rankings and establish himself as a local expert.

Whether you’re seeking new leads, hoping to hang on to old clients or building your brand awareness, digital marketing is quickly becoming an essential part of any business plan.

So what tactics work best for which goals and which demographics? Do agents pay for their own digital marketing efforts or split the cost with their brokerages? Who invests in what, how much do they invest and what are the results?

We’re digging into digital marketing to uncover what agents and brokers need to know to craft the best possible plan for their business.

Help your colleagues by filling out our survey. Share your digital marketing details, successes and failures with Inman, and we’ll enter you into a drawing to win an Apple Watch.