It’s relatively easy these days to discover a property’s history — who owned it, permitted improvements made and price throughout time — but finding similar data about a homeowner is a more burdensome task.

Takeaways:

  • CoreLogic’s Homeowner Keys uses homeowner and property databases to show a homeowner’s property ownership history, mortgage activity, transaction behavior and home improvement activities.
  • Home improvement providers and lenders can identify the number of mortgage event-related times a homeowner has moved or improved their home within a specified time frame.
  • Users can also search for property investors who own two or more properties and whether they have bought and held properties or fixed and flipped.

It’s relatively easy these days to discover a property’s history — who owned it, permitted improvements made and price throughout time — but finding similar data about a homeowner is a more burdensome task.

What if there were a single place online where you could find a specific homeowner’s historical property ownership, mortgage activity, transaction behavior and home improvement activities? Thanks to CoreLogic, now there is.

Designed to provide insights into consumers’ mortgage and real estate activities, CoreLogic has launched Homeowner Keys.

The online solution utilizes the firm’s homeowner and property databases to characterize the homeowner. It is intended for use by mortgage originators, real estate investors, service providers, risk managers, insurance carriers and agents, government agencies and marketers.

Homeowner Keys will enable “improved consumer targeting strategies and more effective risk management decisions,” according to CoreLogic, which adds that the solution will also help companies pinpoint the most viable prospects and high-value consumers.

For example, home improvement providers and lenders can identify within a specified time frame the number of mortgage event-related times a homeowner has moved or improved their home

CoreLogic’s initial release of the solution includes the ability to obtain data for other advanced profiles in addition to the home improvement profile.

Users can search for property investors who own two or more properties and whether they have bought and held properties or fixed and flipped.

Homeowner Keys also allows users to find homeowners who move three or more times in five years or those who have simultaneous homestead exemptions claimed on multiple properties.

Investors who have shown a pattern of frequent equity transactions or have taken out three or more home equity lines of credit or cash-out refinancing recently can also be found.

This summer, CoreLogic has been active when it comes to upgrading its other online solutions.

In July, the firm enhanced its Rent Amount Model to include a new cap rate calculator — aimed at quickly estimating the rate of return on single-family rental properties. In June, CoreLogic launched an expanded version of Leasing Manager — a cloud-based online leasing solution for multifamily managers and owners.

Email Erik Pisor.

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