Takeaways: 

  • Redfin has partnered with agents operating in Brooklyn.
  • The discount brokerage could be coming to a market near you.

Redfin has Manhattan surrounded.

The high-tech brokerage is now serving Brooklyn, meaning the firm operates in three out of the four boroughs that flank Manhattan. Redfin already operates in Queens and the Bronx, but has yet to hit Staten Island.

The expansion means buyers can work with Redfin agent teams and search agent-listed Brooklyn listings on the brokerage’s popular website and its iOS and Android apps, the wellspring of most of Redfin’s clients.

“Redfin is offering the same one-of-a-kind service to people in Brooklyn that it offers across the country,” said Redfin spokeswoman Rachel Musiker.

“We’re accustomed to working in pricey markets like San Francisco and Washington, D.C.”

Redfin has tapped Jonathan Makolondra, a Colorado native who has worked in New York real estate for the past four years, to lead its Brooklyn operation. He worked at two other New York City brokerages, Tungsten Properties and Rutenberg Realty, before joining Redfin.

“Right now we are working out of my home office here in Greenpoint, Brooklyn,” Makolondra said. “As our business grows over the next several months we’ll be searching for office space in Brooklyn.”

Redfin shows three agents on its Brooklyn agent website page and two partner agents. Partner agents pay Redfin for referrals and, like Redfin agents, receive ratings and reviews from those referrals that Redfin publishes on redfin.com.

Redfin's Brooklyn partner agents.

Redfin’s Brooklyn partner agents.

Redfin’s move into Brooklyn further stretches the brokerage’s fast-expanding national footprint, which covers more than 75 markets, according to the firm. The brokerage is fueling its growth with $71 million in funding the firm announced in December 2014.

This summer alone, Redfin has touched down in New Orleans; Dayton, Ohio; Little Rock, Arkansas; Reno, Nevada; El Paso, Texas; Corpus Christi, Texas; the Rio Grande Valley in Texas; Columbus, Ohio; and the Piedmont Triangle region in North Carolina, according to Musiker.

Redfin is perhaps the leading U.S. “hybrid brokerage.” Hybrid brokerages represent alternatives to the traditional brokerage service and commission model, offering everything from discount listing fees and buyer rebates to innovative technology and salaried agents.

“Because most of Redfin’s customers discover the company through its website, Redfin agents spend all their time working with existing clients and zero time looking for new business,” Redfin said in a statement.

“As a result, Redfin operates very efficiently, and can pass along savings to its clients.”

Redfin employs salaried agents who are paid based partly on customer satisfaction, not just commission. The firm refunds up to half of the buyer’s agent’s commission split to the buyer and charges a lower commission rate to sellers than traditional brokerages.

Its discount listing fees can save the typical seller somewhere between 1 and 1.5 percent of their home’s sales price.

In some ways, Redfin has migrated toward a more traditional brokerage model over the years by tweaking its agent compensation model, scaling back the rebates it offers to buyers and requiring agents to spend more time working with clients in person.

But the brokerage also remains a trailblazer, continually rolling out innovative products for consumers and its agents, such as online 3-D home tours.

Email Teke Wiggin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×