Realogy executive Alex Perriello talks about his new book, the market and the broker portal

Franchise CEO and president discusses 'Jacob's War' and more


  • Perriello’s new historical novel, “Jacob’s War,” has nothing to do with real estate.
  • He’s bullish about the housing market, though the high-end market may map to stock market volatility.
  • He disses the Broker Public Portal as naive about costs of building a consumer real estate site, and he also says Zillow’s intentions may be suspect after the dotloop acquisition.

Publisher Brad Inman sat down with Realogy’s president and chief executive officer to talk about his new book, the housing market, the Broker Public Portal and Zillow’s intentions.