Some people say that commoditizing the real estate industry into Tesla-style cars is exactly what needs to happen for an industry that has long been fragmentized by inefficiencies and operational incompetence. Let it first by known, however, that most tried-and-true real estate professionals, such as home builders, commercial real estate brokers, mortgage bankers and even escrow officers-- or, for that matter, anyone born before 1965 -- that repackaging something that already works is a hard sell. Just ask Nils Kok, the CEO and co-founder of GRESB, a leading global benchmark firm that assess the sustainability performance of real assets, including real estate portfolios and infrastructure assets. Kok seems to be a genuine believer in an industry often dominated by late entrants ...
- Nils Kok, the CEO and co-founder of GRESB, seems to be a genuine believer in an industry often dominated by late entrants into new technology; hence, the whole concept of introducing Telsa-style buildings to the real estate industry is taken with suspicion and doubt.
- As Kok explains it, some buildings are comparable to cars, and given the many "nutrition labels" that are already available for individual buildings, such as BREEAM, LEED and Green Star, that this could be translated into a type of commoditized labeling processes.
- Like minded real estate professionals like Kok state that there is growing evidence that ESG factors -- when integrated into investment analysis and decision making, might offer investors potential long-term performance advantages.