• With a large, open Internet portal like Zillow, Trulia or realtor.com, you get a diverse mixture of folks asking questions about listings for a variety of reasons.
  • Only a few of those folks are ready, willing or able to buy, however -- and the portals really don't do the kind of pre-qualification required to tell you who's a good prospect and who's just browsing.
  • For a lot of agents, kicking the pay-for-leads habit won't be easy, but it'll save you money and increase your career lifespan.

They’re $20 each, only 5 percent convert — that’s $400 per qualified lead! With quality like that, maybe portals should be paying you — not the other way around.

This is why it’s important to ask: If so many agents are complaining about buyer leads, why do they keep buying them?

The problem, in a nutshell, comes down to this: With a large, open Internet portal like Zillow, Trulia or realtor.com, you get a diverse mixture of folks asking questions about listings for a variety of reasons. Only a few of those folks are ready, willing or able to buy, however — and the portals really don’t do the kind of pre-qualification required to tell you who’s a good prospect and who’s just browsing.

Agents buy leads and then complain because they don’t have the skills, strategies or experience to generate them on their own — so in today’s show, we’re going to give you our 12-step program for eliminating your dependence on buyer leads.

For a lot of agents, kicking the habit won’t be easy, but it’ll save you money and increase your career lifespan, so what do you have to lose?

 

Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the pre-listing package mentioned in today’s show, schedule a call with us.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.

 

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