Last week, I had the privilege of attending Inman’s Luxury Connect in Beverly Hills, and it certainly lived up to the name. The speakers, parties and estates were all so luxurious that it made my $2.1 million sale that week look like child’s play.
Real estate video production has become a staple in the high-end property market, and agents who showcase properties best — both win and sell listings. Captivating images and quality storytelling resonate with buyers and can create a connection to the property before they set foot on the grounds.
No matter what the latest technology trend, real estate is still a business that relies on personal relationships to get things done. But with the din of a large conference, how do you go about building these relationships? Follow the lead of Beverly Hills luxury mega-broker and TV star Mauricio Umansky.
Beverly Hills mega luxury broker Mauricio Umansky delivered an impressive talk at Inman Connect New York in January. But he had another trick up his sleeve: He used the event to network like mad and build scads of new relationships.