Today we’re continuing our discussion of the secrets to breaking into old-money markets with Michael Gordon from Berkshire Hathaway Home Services Fox & Roach Realtors, serving the Philadelphia metro area.

Michael serves as the in-house Marketing Director for his wife and partner, Robin Gordon. He’s responsible for his brokerage’s fast-response seller marketing campaigns and experienced utilizing integrated marketing technologies to help maximize listing exposure. Those are some of the many tools and techniques he’s deployed to help build a competitive brokerage in an old-money “who you know” real estate market.

With the Gordon’s experience and assistance, their team has achieved over $1.25 billion in career sales, and exceeded $159 million in 2014 annual sales — and they’ve done in it relatively closed markets where who you know is often considered just as important as what you know.

 

Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the topics we discussed in today’s show, schedule a call with us.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.

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