- Know your market, know your competition and know how to target the right kind of homes.
When it comes to making money, would you rather sell 10 $200,000 homes or a single $2 million dollar home to make your commissions for the month? Unless you have a fear of high-ticket homes, this should be a no-brainer for most agents — and yet, when we talk with coaching students about increasing their commissions, most of the time they start out talking about units sold at their normal sales price. Big mistake!
Most brokers will tell you that if you want more commissions, then you need to sell more units — but that’s only half the story! Your sales volume matters in a big way — but our industry has been far too focused on units alone as a measure of success, and hasn’t given enough attention to other factors — such as sales price — that ultimately determine your commission level.
Today, we’re going to discuss how to increase your average sale price in only five easy steps! You have to know your market, know your competition and know how to target the right kind of homes. You may have to overcome fear of working with higher price-point homes, but ultimately we’re going to help you make more money on each listing — which means more money in the bank.
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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.