A number of long-held domain names are becoming available as baby boomers reach retirement age — and broker.com is the latest. But not at any price.

  • Buyers wanting the privilege of owning the domain broker.com are going to have to find at least $1 million to tempt the seller.

A number of long-held domain names are becoming available as baby boomers reach retirement age — and broker.com is the latest.

But not at any price. Buyers wanting the privilege of owning the domain name are going to have to find at least $1 million to tempt the seller, according to Dave Evanson, senior domain broker at Sedo.com, the global domain name exchange. The seller has owned broker.com since 1996, and now that he’s nearing retirement, he’s put the domain up for sale.

The domain name, which has been marketed for close to a month, is attracting international interest, including queries from a large real estate company from China and a conglomerate out of Europe, said Evanson. A dozen serious buyers have put forward offers in the six-figure range so far, he said.

Evanson said the domain name would suit real estate, insurance and stockbrokers best.

“Broker.com would give a real estate brokerage company one of the best addresses on the Internet,” he said.

“There’s a really good chance that the ultimate buyer comes from the real estate industry, especially from the US,” he said.

“It’s not a small amount of cash, but it could bring in a lot of targeted traffic — you could do a lot with it,” Evanson added.

Email Gill South.

Like Gill on Facebook.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×