• A target marketing gap is a percentage of people who never see your promotional efforts.
  • You can fill your gap with several methods including using social media and calling other agents.
  • You are your brand, so be consistent.

A target marketing gap is a small percentage of people who never see your marketing. It’s my goal today to teach you how to fill that gap.

  • Call other agents who you think might have a buyer in that price range.
  • Contact agents outside of your area to see if they can refer a buyer in that price range.
  • Use your target marketing information to buy cheap ads on Facebook and Twitter.
  • Make your listing as a game on Facebook. Shoot a video of the listing and share it on several sites. Then post: “Offering a contest: Comment in the comment section the feature you love the most, and share to qualify for my $100 gift card giveaway.”

Remember, you are branding yourself in this process. You are your brand. Your branding material has to be consistent.

Find a photographer, a video guy, a stager who you love. Then post their products on all social media, and give them a compliment on what a great job they did. You are now marketing them, you and your listing. It’s so effective.

You can see more videos on marketing for real estate agent on my YouTube.

Melinda Goodwin is Luxury Home Division Director with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×