BrokerageMarketing

3 pros and cons to switching brokerages

Is the end of the year the right time to make a big change?
  • Moving during the winter can be advantageous because you're dealing with fewer transactions.
  • At any time of year, however, your transition between brokerages can confuse clients.
  • If you're contemplating a switch, it's a good idea to take careful stock of your situation.

Moving -- it's something we all do, whether it's to a new house or a new job. It's not unusual for real estate agents to change brokerages. Although financial considerations are obviously important to any business decision, they should not be the sole motivating factor. As the year draws to a close, many agents might be reviewing the year they've had and pondering if now is the right time to make a move. First, if you're thinking about making a change, ask yourself what you hope to get out of such a move. As an entrepreneur in today's market, do you want a strong business partnership with your brokerage, with someone who can coach you to more success? Are you looking for better commission split? Do you want to find an office that is a better fit for you personally? Is location an issue? Once you've pinpointed what is most important for you as an agent, analyze your current brokerage, and consider what it does well and what it could do better. If you decide that a move is ne...

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