Agents, it's time to stop marketing like it's 2005. Because it's not. Yet real estate agents and brokerages are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate in real estate was 28 percent. In 2014, that number was 13 percent. That's a 50-percent decrease in a little less than 10 years. But why? People are inundated with daily emails including work-related messages, promotions and outright spam. As the amount of email consumers receive increases, the window to grab their attention gets smaller.Snapshot of my promotions inboxWhat's even more insane is that real estate agents spent $312 million nationwide on direct mail last year. With 44 percent of direc...
- Stop spending money on ineffective marketing methods.
- A small audience is still an audience. Don't get discouraged by 20, 30 or 40 reads.
- If you're not committed to the long game, don't play when it comes to social media.
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