Marketing professionals are very familiar with focus groups. I have never seen a real estate agent incorporate one into a marketing plan, so I think this will be valuable to you as an agent — especially when developing a strategy for a hard-to-sell or luxury listing.
- Focus groups are highly underused in real estate.
- Gather a group of people with a stake in the housing game and have an honest talk about the listing.
- Use the notes from the focus groups to help sellers understand the specifics.