• The goal of a lead magnet is to convert your social media and digital marketing ad spend traffic into a lead. Think list building.
  • You must offer something highly valuable on your landing page, website or blog to ethically bribe visitors for their contact information.
  • Lead magnets should be easily consumable and the first entry point into your digital marketing funnel.

The lead magnet is the most important part of the online lead generation or list-building process. Without a great lead magnet, it's challenging to start or grow the most important part of your business: your contact list. So what is a lead magnet? Very simply, it's an irresistible bribe that gives a specific piece of value to a prospect in exchange for their contact information, which is usually their name and email address. What's the only goal of the lead magnet? The goal of the lead magnet is simple: convert traffic into leads. The great thing about lead magnets is that they're fun to create and force you to really get inside the mind of your prospect. Here are the steps to get going with your lead magnet: 1. Know your target audience To create an effective lead m...