Technology

Have a game plan for your 2016 technology decisions

Brokers and agents can be too quick to judge a software investment -- maybe it's them that isn't working
  • The success of a technology investment is not solely the responsibility of the technology.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe.A reader asked me to recommend a CRM.While I was flattered he saw me as a credible source of agent technology advice, it's a very tough question.I know nothing about his business other than he's a one-person shop.What surprised me was that he asked for a recommendation that would be easy to "switch from" if it didn't work out.He was already thinking about choosing something else before the first option was even downloaded.That's a problem. Defying a culture of restlessness Since 1969, the Pittsburgh Steelers have had three coaches. In a league where play-callers are processed through human resources faster than people who think racist jokes are funny, the Black and GoldĀ are a rarity.Yet, it's a characteristic that rarely enters the discussion about the franchise's place in NFL history.It's not just good draft picks and a focus on defens...

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