Alexander Ali on the open house that rivaled a wedding

Models, champagne, all-white decor and more
Published on Jan 14, 2016

Watch Connect NYC 2017 Live
Tune in live as the best and brightest explain how to execute and grow your business from the main stage of Connect.

“What matters most to luxury buyers is a comfortable home to come home to,” says Alexander Ali, the founder of real estate lifestyle marketing groupĀ The Society Group. He also talks about an open house he held that cost approximately the same as a small wedding might, and why he thinks the real estate industry is ripe for disruption.