• A reality of this industry is that buyers and sellers shop around, and they don't always use us, even when we spend time with them.
  • Sometimes we like to go on social media and rant about our frustrations.
  • But what if we simply asked those potential clients what you could have done better and used that feedback for our business?

Recently, a colleague of mine had an experience with a local business owner. The local business owner was upset because my friend had looked at a product, but then went and bought it elsewhere. We experience this in real estate all the time.

But I thought my friend’s answered was perfect. He said that he looked at it in the store, and he couldn’t afford to buy it at that time, but later he found a better deal. He said it was no reflection on the business owner — he just got a better deal. Again, this happens all the time in real estate.

We all get frustrated with clients who spend time with us and then decide to work with another agent. Instead of fussing about it on Facebook, what if we flipped the script. What if we asked the person who chose not to work with us what we could have done better?

Because let’s be honest, it’s not going to get you any more business if you fuss or yell at the client. But honest feedback from that would-be client could be valuable to the future of your business.

Leigh Brown is a full-time residential Realtor, speaker, coach and smartass. She works in the Charlotte, North Carolina market with Re/Max Executive Realty and can be reached @leighbrown on all networks.

Email Leigh Brown.

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