Why good pricing is priceless

  • A small percent of the sellers I work with have realistic ideas about the value of their home.
  • The longer the home is on the market, the less likely sellers are to get fair market value.
  • Pricing is a huge opportunity to raise the bar for the real estate industry.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

A person doesn’t have to search the Internet long before finding articles about bad real estate agents. The idea of real estate agents routinely underprice real estate for a quick sale is a popular one. And this bad pricing — it’s further proof that real estate agents are dishonest and that the bar needs to be raised.